It’s big news, set to shock, amaze, and entertain the world.
But unfortunately, it has nothing to do with a second Earth or better with that planetEarth.
However, since you are now reading, you will almost certainly be interested in this research which examined the click and share behavior of social media users who read (or not) the content and then share it on social media. We are here on Sci-Tech Universe has long noticed that many of our followers will appreciate, share and offer a happy opinion on an article, all without ever reading it. We are not alone in noticing this. Last April, NPR shared an article on their Facebook page asking "Why does America no longer read?". The joke, of course, is that there were no articles. They waited to see if their followers would have pondered an opinion without clicking on the link and were not disappointed.
We hoped for an opportunity to try it ourselves and this seemed the perfect opportunity.
A team of computer scientists from Columbia University and the French National Institute examined a dataset of over 2.8 million online news articles shared via Twitter. The study found that up to 59 percent of the links shared on Twitter were never actually clicked on by that person's followers, suggesting that social media users prefer to share content rather than clicking on it and reading it.
"People are more willing to share an article than to read it," said study co-author Arnaud Legout in a statement, the Washington Post reports. “This is typical of moderninformation consumption. People form an opinion based on a summary or summary of summaries, without making the effort to investigate. "
This study examines the psychology behind what makes people want to share content. Research conducted by the New York Times Customer Insight Group investigated what motivates people to share information. Just under half of the people surveyed said they shared information on social media to inform people and "enrich" those around them. Instead, they found 68 percent of the odds to reinforce and project their image- in a way, to "define" themIn the words of a participant in the study: "I try to share only information that willstrengthen the image I would like to present: thoughtful, reasoned, kind, interestedand passionate about certain things". This also raises the question of whether online media is just a massive "echo chamber"where we all like only pages and views that reinforce our beliefs and are notinterested in information for information purposes. Social media site algorithmsalso mean that the individuals or pages you tend to click, like or share - whichare often the articles or views you agree with - will appear more frequently in yourfeed than news. As an online media user, you are probably quite aware of this. So if you are one of the lucky few who managed to click and read this article, wecongratulate you! Although sorry for the misleading title. In the meantime, have funsharing the article and see who can chair a discussion on Earth 2.0 without everreading it.
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